An ongoing commitment to innovation helped P&G launch three of the top 10 most successful new products of 2012.
Our new goals for open innovation call on partnerships to deliver $3 billion toward
the Company's annual sales growth.
Because innovation is the engine of our growth, we make it everyone’s responsibility at P&G.
P&G’s Connect + Develop strategy is the open innovation approach that brings products like Swiffer Dusters to consumers worldwide.
Oral-B Deep Sweep Power BrushAdded 24 Jan 2013
The breakthrough Oral-B® Professional™ Series Deep Sweep™ rechargeable power toothbrushes feature new TRIACTION motion that sweeps deep between teeth and along the gum line for a thorough clean.
Cascade PlatinumAdded 24 Jan 2013
Cascade Platinum achieves a clean so powerful it helps keep the dishwasher sparkling while delivering a variety of dish care benefits.
Gucci Guilty BlackAdded 24 Jan 2013
Gucci Guilty Black is the newest chapter of the successful Gucci Guilty fragrance franchise, created specifically to attract to a younger, more daring audience to the Gucci brand.
Febreze Stick & RefreshAdded 24 Jan 2013
Febreze Stick&Refresh is the only product of its kind, with innovative technology that slowly releases scented oils without the use of plugs or batteries to eliminate odors and provide long-lasting freshness.
Olay Regenerist Micro-Sculpting Eye & Lash DuoAdded 24 Jan 2013
Olay Regenerist Micro-Sculpting Eye & Lash Duo is the first eye cream and lash serum product with a dual applicator designed to provide a 360° eye care solution treating lids, lines and lashes for a total eye transformation.
Pantene Expert CollectionAdded 03 Oct 2012
Products in Pantene’s Expert Collection’s two lines – AgeDefy and Advanced+ Keratin Repair – use Pantene’s most advanced technologies and ingredients to help women experience healthy hair with luster, bounce and damage repair.
Braun CoolTecAdded 27 Sep 2012
The cutting-edge Braun CoolTec is the world's first dry shaver with an integrated cooling bar, putting skin irritation while shaving, on ice.
Gillette Venus Naked SkinAdded 25 Jul 2012
Gillette Venus Naked Skin, designed by Braun, is a professional-quality intense pulsed light hair removal device that allows women to safely achieve beautiful, longer-lasting smooth skin at home.
Oral-B Pro ExpertAdded 25 Apr 2012
Oral-B Pro Expert is being introduced in several new countries, bringing the exceptional oral care benefits of this scientifically advanced formulation to people in Europe, Africa, & South America.
Tampax and Always RadiantAdded 25 Apr 2012
The Radiant Collection from Tampax and Always is P&G Fem Care's first cross-category initiative that provides women with one premium brand experience to meet all their Fem Care needs.
Gillette Venus & Olay RazorAdded 25 Apr 2012
Gillette Venus' five-blade technology shaves close while shave gel bars with Olay skin conditioners help lock in skin's moisture for less dryness.
Crest & Oral-B Pro-Health ClinicalAdded 23 Mar 2012
Crest & Oral-B Pro-Health Clinical provides clinical protection for a healthy mouth by reducing plaque and helping prevent it from coming back.
SK-II Men Facial Treatment EssenceAdded 08 Mar 2012
P&G enters the prestige male skincare category in Hong Kong and Taiwan with SK-II Men Facial Treatment Essence, a product designed to revitalize men's skin, making it look clearer and more vibrant in just 14 days.
Crest Glamorous WhiteAdded 01 Mar 2012
Crest 3D White Glamorous White Toothpaste and Intensive Professional Effects Whitestrips are the latest, ground-breaking products to be added to the Crest 3D White family.
head & shoulders Fresh & CleanAdded 25 Jan 2012
The h&s Fresh & Clean collection builds on over 50 years of scientific research and the updated technology adds a longer-lasting fresh and clean feeling to h&s' outstanding anti-dandruff benefits and care for the scalp.
Gillette Fusion ProGlide StylerAdded 18 Jan 2012
The Gillette Fusion ProGlide Styler is a new, precision 3-in-1 styling tool to serve the increasing number of men who trim and style their facial hair.
Gillette Fusion ProGlide & ProGlide PowerAdded 12 Jan 2012
The resigned pack for the Gillette Fusion ProGlide uses less plastic than the originally launched Fusion, while delivering the same performance and benefits for consumers as its predecessor Fusion.
Ariel with Micro BoostersAdded 27 Jun 2011
Ariel with Micro Boosters utilizes innovative 3D technology to help consumers in developing markets enjoy a deeper level of clean in their laundry.
Olay Hair Removal DuoAdded 27 Jun 2011
Olay Smooth Finish Facial Hair Removal Duo is a specially formulated two-step system that gently yet effectively removes fine to medium unwanted facial hair.
Olay Professional Pro-X ClearAdded 27 Jun 2011
Olay Professional Pro-X Clear is a professionally designed, total skin care solution for adults to help bring acne under control for consistently clear skin.
Pampers PrintsAdded 23 May 2011
Pampers Limited Edition Prints deliver Pampers’ trusted wetness protection and comfort for baby, while introducing stylish design for little trendsetters.
Pampers CruisersAdded 04 May 2011
Inspired by babies and moms, Pampers Cruisers with three-way fit have been enhanced with a longer absorbent area and new soft quilted backsheet.
Downy UnstopablesAdded 26 Apr 2011
With new Downy Unstopables in-wash scent booster, consumers can now satisfy their cravings from an amped-up scent experience.
Tide PODSAdded 26 Apr 2011
P&G's first multi-chambered laundry detergent, Tide PODS, adds a whole new dimension to laundry with an innovative look, feel and performance.
Herbal EssencesAdded 09 Mar 2011
Herbal Essences is introducing new formulas in some of their collections that contain water-activated silkening ingredients to give women soft and shiny hair after just one shower.
Ariel Touch of Lenor freshAdded 03 Mar 2011
Ariel Touch of Lenor fresh compact powder detergent will enable consumers in Central and Eastern Europe to care for their favorite clothing by adding refreshing, long-lasting scents with every wash.
Olay Body Care CollectionsAdded 03 Mar 2011
The Olay Body Care Collections pamper the experiential consumer with scent experiences, offering her choices and convenience at half the price of specialty.
Natural Instincts Week 2 Color RefresherAdded 09 Feb 2011
Natural Instincts Week 2 Color Refresher helps beauty-conscious women fight color fade with a boost of radiant color two weeks after coloring when color fade is most noticeable.
Naturella BrazilAdded 02 Feb 2011
Naturella Feminine care is increasing its global footprint with a launch into Brazil to satisfy the needs of a significant segment of women who are seeking skin care benefits in addition to protection.
Wella Professionals CareAdded 02 Feb 2011
Wella Care Professionals builds on its role as a global leader in salon hair color by bringing to salons a hair care line that works in tandem with its color products.
Olay BrazilAdded 21 Jan 2011
Olay has launched in Brazil making the beauty care products available to nearly 100 million Brazilian women providing advanced, affordable skin care in a country where beauty care is an important ritual.
head & shoulders BrazilAdded 21 Jan 2011
With the launch in Brazil, head & shoulders is increasing its global footprint and providing more consumers a wide range of shampoos and conditions that provide outstanding dandruff performance from the first wash.
Crest 3D White 2 Hour Express WhitestripsAdded 12 Jan 2011
Crest 3D White 2 Hour Express Whitestrips deliver teeth that are noticeably whiter for up to three months after just one 2-hour treatment.
Pampers Premium CareAdded 11 Jan 2011
Pampers Premium Care with Dry Max core is bringing our driest diaper ever to moms and babies in Central & Eastern Europe, Middle East & Africa.
Secret Natural MineralsAdded 07 Jan 2011
Secret Natural Mineral Collection is the brand’s first antiperspirant/deodorant that effectively fights wetness while providing naturally derived odor protection.
Ultra EraAdded 14 Dec 2010
New Ultra Era powder detergent was developed for the value-conscious consumer interested in stain fighting performance at a great price.
Olay Professional Pro-X Advanced Cleaning SystemAdded 09 Dec 2010
The Olay Professional Pro-X Advanced Cleaning System is an innovative, professionally designed facial cleansing system that gently exfoliates to reveal brighter, smoother skin with each use.
Nice ‘n Easy Color Blend FoamAdded 01 Dec 2010
Nice ‘n Easy is introducing a new foam hair color, an innovation that provides permanent dimension hair color in an easy-to-apply and control foam.
Tide/Vizir + Lenor scent touchAdded 23 Nov 2010
Tide + Lenor scent touch and Vizir + Lenor scent touch bring a new scent focus to the brand that appeals to increasing consumer interest in freshness while delivering the same trusted performance in the Balkan region.
Crest Pro-Health Complete RinseAdded 12 Nov 2010
This new addition to the Crest Pro-Health family enables Crest to better serve consumers with a fluoridated rinse that does not contain alcohol.
Tide Professional Whiteness EnhancerAdded 29 Oct 2010
Tide Professional Whiteness Enhancer brings Tide Innovation to the underserved professional laundry market and delivers 1.5 times whiter linens in a single cycle.
Pro-Health For MeAdded 28 Oct 2010
Crest and Oral-B have introduced Pro-Health For Me, the first and only complete collection of oral care products for kids 8 and up.
Lenor in IsraelAdded 01 Oct 2010
Lenor has successfully expanded its market presence and Israeli consumers are now treating their clothing to exceptional softness and freshness.
Gillette GuardAdded 01 Oct 2010
Gillette Guard is a breakthrough new shaving system designed for a safe and affordable shave for men in India.
Wella KolestintAdded 01 Oct 2010
Wella Kolestint is being introduced in India, designed to deliver outstanding hair color for beauty-conscious Indian women.
Pro-Expert All in OneAdded 03 Sep 2010
Pro-Expert All in One toothpastes and brushes will bring a new level of clean teeth and healthy mouths to consumers in Europe, Middle East and Africa.
Compacted Powder Laundry DetergentAdded 02 Sep 2010
P&G Fabric Care is providing compacted powder laundry detergents that meet key consumer needs and have a meaningful impact on the environment.
Gucci GuiltyAdded 02 Sep 2010
A fragrance for modern-minded consumers who appreciate being noticed for their cool appeal.
Febreze Air EffectsAdded 17 Aug 2010
Febreze Air Effects is expanding into the scent-focused Latin American market to solve consumers’ common frustrations about air care.
Crest ClinicalAdded 12 Aug 2010
The Crest Clinical line of products is for people who suffer from tooth sensitivity or gingivitis.
Old Spice “Smell Like a Man, Man”Added 05 Aug 2010
The “Smell Like a Man, Man” campaign features the handsome, witty and chisel-chested Old Spice Guy and has quickly become a viral video sensation.
LenorAdded 04 Aug 2010
New Lenor provides a heavenly softness, combining traditional softness with an action that provides a “spa” treatment for fibers.
Gain Dishwashing LiquidAdded 04 Aug 2010
Gain is adding its delightful scent experiences to a variety of products, including new Gain Dishwashing Liquid.
Tide NaturalsAdded 19 Jul 2010
Tide Naturals meets the mildness and value needs of Indian consumers while delivering great cleaning and whitening efficacy.
Febreze Set & RefreshAdded 19 Jul 2010
Febreze Set & Refresh provides continuous long-lasting freshness and odor elimination without the use of plugs or batteries.
SwifferAdded 14 Jul 2010
Swiffer is totally reinventing its product line-up with cleaning tools fully assembled and ready to use right out of the box.
Ultra Downy April FreshAdded 12 Jul 2010
With just one wash, Ultra Downy® April Fresh fabric softener provides an entire week of motion-activated freshness, allowing consumers to enjoy the “clean sheet day” experience for seven whole days.
Ambi Pur AcquisitionAdded 06 Jul 2010
With this acquisition P&G becomes the #2 Air Care Company in the world and Febreze/Ambi Pur becomes P&G’s newest Billion Dollar Brand.
EukanubaAdded 13 Apr 2010
Eukanuba is launching more consumer intuitive packaging, new product offerings, and a better shopping experience.
CharminAdded 07 Apr 2010
Charmin bathroom tissue is introducing a number of new improvements across its entire line.
Crest Pro-Health Sensitive ShieldAdded 31 Mar 2010
Crest Pro-Health Sensitive Shield products offer sensitivity protection plus comprehensive oral health benefits.
Pampers UnderjamsAdded 16 Feb 2010
Underjams are an extension to the premium line of Pampers designed to fit like underwear, and less like diapers.
Ariel/Dash Stain Remover™Added 16 Feb 2010
Ariel introduces a new range of in-wash booster and pre-treater products created to effectively remove fresh and dried stains in the wash.
Ariel with Actilift™Added 16 Feb 2010
Ariel with Actilift is the first detergent designed to help prevent stains from setting in. With over 26 patents, it is one of our most protected laundry innovations.
BountyAdded 16 Feb 2010
With improvements in Bounty paper towels and napkins, the new Bounty line focuses a whole new way on “clean.”
Pampers Swaddlers and Cruisers with Dry MaxAdded 16 Feb 2010
Pampers Dry Max are the biggest innovation for Pampers in 25 years. Now 20% thinner, this is Pampers’ driest diaper ever.
Naturella®Added 16 Feb 2010
We are now offering the best Naturella pad ever—improved protection, superior skin care and a better sensorial experience.
Crest 3D WhiteAdded 16 Feb 2010
This collection of revolutionary tooth whitening products provides dramatic, noticeable whitening results for a smile that makes heads turn.
Oral-B Pro-SaudeAdded 16 Feb 2010
In Brazil, P&G is bringing consumers the best oral care technologies in the world through a full range of products.
h&s Hair & ScalpAdded 16 Feb 2010
Breakthrough shampoo, conditioner, treatment and specialized scalp spa cream was designed for a rejuvenating hair and scalp experience.
VenusAdded 16 Feb 2010
Venus is launching new solutions to meet the shaving needs of women, including the introduction of its first 5-blade disposable razor.
Fekkai AdvancedAdded 16 Feb 2010
The Fekkai Advanced collection delivers salon-proven results through a blending of luxury and science.
Olay Professional Pro-X Intensive Wrinkle ProtocolAdded 16 Feb 2010
Olay ProX Intensive Wrinkle Protocol was shown to reduce the appearance of wrinkles as well as the leading gold standard prescription regimen.
Have You Tried This Yet?Added 02 Nov 2010
The Have You Tried This Yet? campaign encourages shoppers to try P&G’s most innovative products by providing them straightforward solutions for everyday issues.
Connect+DevelopAdded 27 Oct 2010
P&G is accelerating innovation collaboration by setting two new goals for its C+D program.
NFL SponsorshipAdded 04 Aug 2010
P&G will amplify its NFL sponsorship with a fully integrated, multi-brand campaign to engage consumers, build loyalty and drive purchases.
IOC PartnershipAdded 28 Jul 2010
P&G and the IOC are creating the most far-reaching partnership of the Olympic Games for the next ten years to touch and improve lives.
The Jensen ProjectAdded 14 Jul 2010
P&G and Walmart are bringing back Family Movie Night with the premier of the made-for-TV movie: “The Jensen Project.”
eStoreAdded 28 May 2010
The eStore is a premier online retail site that offers new and better ways to shop online for household, beauty and grooming products.
Symphony IRI Group Outstanding Achievement in Innovation AwardAdded 05 Apr 2010
SymphonyIRI Group recognizes P&G in its annual Pacesetters list and with the Outstanding Achievement in Innovation award.